The Argan Grove

Preserving the argan tree, at first glance, may seem like yet another attempt and action to preserve the environment, which may be good, but more than that, it is about raising awareness among new generations and those to come about this ancient tree. 

A simple tree from afar, but when you look at it closely, it offers a particular silhouette: that of strength, of rooting, but also that of duration, of attachment, in an arid environment, the Argan tree survives. It leans against hills, flat surfaces and can grow on the edge of a crevasse without too much problem. Its fruits that are picked around also offer virtues whose virtues for Man are today being discovered more precisely by science:

Very rich in vitamin E, it is also a concentrate of antioxidants!

The Berber people have always considered this tree a precious commodity, they have preserved it and have known how to use it for domestic purposes and profit from it. To ensure that this treasure remains, Argand'Or establishes partnerships to consider The "hand-pressed artisanal" production aims to preserve the Argan tree through healthy extraction, and also to allow the continuity of this ancient tree.